This collection of academic work reflects my versatility across marketing, storytelling, and strategic communication. It includes a mock press release written for Charity: Water, a business improvement plan for Atlanta’s MARTA system, and a creative video highlighting my favorite author. I also completed a brand audit of Patagonia, where I analyzed its sustainability efforts and reputation as a purpose-driven company. These projects reflect my ability to combine research, creativity, and strategy to communicate ideas that are both compelling and socially conscious.